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Video Description
A rat once pressed a bar more than seven thousand times in twelve hours — until it collapsed and died. It had been wired straight into the brain’s pleasure center, and this lecture from Academy of Ideas asks a disturbing question: are our phones doing the same to us? The video traces how behavioral addiction became recognized science, and how apps use unpredictable rewards to keep us scrolling long past the point of enjoyment. The real cost is our attention: focus is a muscle, and we are letting it wither. The saving grace? Those wasted hours are time we can still reclaim for mastery.
Full Video Transcript
Speak not of gifts, or innate talents. One can name all kinds of great men who were not very gifted, but they acquired greatness, became geniuses.
The philosopher Friedrich Nietzsche penned these words in the late 1800s, but at the time few agreed with his message.
Rather, well into the 20th century it was common to assume that inborn talents determined whether one excelled in a specific field,
and that the acquisition of greatness by those not naturally talented was wishful thinking.
However, in the 1970s, a team of psychologists, led by K. Anders Erikson, set out to answer
the following question.
What differentiates high performers from the more mediocre?
Erikson’s research led to a surprising conclusion which echoes the message of Nietzsche.
We deny that these differences between expert performers and normal adults are immutable.
Instead, we argue that the difference between expert performers and normal adults reflects
a lifelong period of deliberate effort to improve performance in a specific domain.
Focus and discipline, in other words, are the necessary ingredients in the acquisition of greatness.
Unfortunately, in the modern day, a behavioral addiction is greatly hindering people in this regard,
that being, the addiction to the triad of smartphones, the internet, and social media.
And in this video, we are going to explore what makes these technologies so addictive,
while also looking at the damaging effects of their overuse.
Prior to the 1950s, two claims about addiction were widely accepted.
It was believed that it was only possible to become addicted to a substance, and addiction was thought of as a disease.
An experiment conducted on rats by Peter Milner and James Olds in the 1950s, however, caused scientists to reconsider these claims.
In their experiment, Olds and Milner implanted electrodes in a part of the brain thought to be associated with pain,
and coupled the electrode with a metal bar which the rat could press to trigger the electrode.
They expected that upon pressing the metal bar, the rat would feel a jolt of pain and run away.
But, to their surprise, one rat pressed the bar more than 7,000 times in 12 hours.
It ignored food and access to sexual partners, and its frantic activity only stopped when
it died from exhaustion.
Upon further investigation, Olds and Milner found that they had mistakenly placed the
electrode in a part of the brain which regulates feelings of pleasure, and which they later
called the pleasure center.
This discovery piqued the curiosity of those who studied addiction, as it raised an interesting
question.
A rat could become addicted to pressing a metal bar.
Could humans become addicted to behaviors which trigger their pleasure center?
Like all ideas which subvert the status quo, the concept of behavioral addictions was initially
marginalized by the scientific community, but today their existence is widely accepted.
Neuroscientists have discovered that so long as an action is rewarding and serves to ease
psychological discomfort, the brain responds to it in the same way whether the action entails
the consumption of a substance or the performance of a behavior.
This finding was used in support of the movement away from conceptualizing addiction as a disease
to viewing it as a learning disorder which arises when an individual associates certain
actions with pleasurable relief from psychological discomforts which they otherwise feel helpless
to cope with.
Whether one takes a drink or a hit of heroin to ease their suffering or compulsively checks
social media, so long as the reward circuits of the brain are stimulated, an addiction
can form. And given that the most popular smartphone apps and social media sites are
designed to trigger the pleasure center of the brain, users with underlying psychological
issues are at risk of developing a behavioral addiction to these technologies.
One of the reasons that smartphones, the internet, and social media are so effective at providing
their users with small doses of pleasure is due to the access to novelty they provide.
Humans evolved to seek novelty, be it new sources of food, water, sexual partners, land,
information, and as contemporary brain research has shown, access to novelty is intrinsically
pleasurable. But in comparison with our ancestors, for whom novelty was relatively scarce, our
sources are boundless. A near endless stream of novel content is now available at the touch
of our fingers, and exposure to this content provides us with the small hits of pleasure
that can help relieve psychological discomforts. The addictive nature of smartphones is further
enhanced by a form of behavioral conditioning called intermittent reinforcement and the power
of this conditioning was revealed by the research of the 20th century psychologist B.F. Skinner.
Skinner discovered that if a behavior is rewarded on a variable and unpredictable schedule,
the reward is felt as more pleasurable and the conditioned behavior is more resistant to
extinction in comparison with a behavior that is rewarded all the time. Mobile app developers use
this behavioral conditioning to promote the use of their applications. Rather than exposing their
users to stimulating novel content each time they open the app, users are rewarded only some of the
time. This type of behavioral conditioning heightens the feelings of pleasure associated
with using these apps, and renders users prone to addiction. But in addition to the way mobile
apps are designed, there is a cultural factor contributing to the spread of the behavioral
addiction to smartphones and social media. Unlike illicit drug use, which is stigmatized,
obsessive smartphone use does not share the same social disapproval.
As a result, when one watches others compulsively use their phone,
what is called a conformity bias tends to produce the belief that there is
nothing harmful with this type of behavior.
But normality should not be confused with mental health,
as there are harmful consequences associated with excessive smartphone and
social media use, the primary of which is it severely
degrades our ability to direct and sustain our attention.
For our ability to focus is like a muscle. If we exercise it properly, it strengthens. If we abuse it, then it withers.
But strengthening this capacity is impossible if we are continually inundated with notifications,
or if we feel a compulsive need to check our phone or browse various apps whenever we feel the slightest degree of boredom or psychological discomfort.
Our ability to maintain our focus in one information patch, write the authors of the book The Distracted Mind,
whether it be a work project, a homework assignment, or something as simple as watching a television program, has been seriously jeopardized,
and we believe that modern information technology is a major culprit.
We have become such massive consumers of high-tech, spending the vast majority of our waking hours using one or more devices,
and we have not really had much practice sustaining our attention on just one activity and ignoring the lure of others.
Recognizing the addictive nature of smartphones and the impact their use has on our attentional faculties
should make it clear that excessive use of these technologies is a hindrance to a fulfilling life.
For assuming our peak physical and mental years are between the ages of 18 and 50,
if we spend 3 hours a day on our smartphone, which is the low end of the estimated average for adults,
when we turn 50 we will have spent 4 years staring at our phone.
Very often people reach a point later in life where they regret not having accomplished more
or made something of themselves, and it is likely these feelings of regret will be even more acute
for the smartphone addicts among us. But if we suffer from an addiction to our devices,
we should realize that there is a silver lining. For if we have enough time to stare at a small
slab of glass for hours each day, we also have plenty of time, if we so choose, to participate
in activities which challenge and enrich us, or to devote ourselves to the mastery of a certain
vocation. The time we spend on our phones, in other words, is time that could be used to create
a life that we can truly be proud of. For as Nietzsche recognized, in such a highly developed
humanity as the present one, each man by nature has access to many talents. Everyone possesses
inborn talent, but few possess the degree of acquired toughness, endurance, and energy to
actually become a talent, that is to say, to become what they are.
Source: Academy of Ideas